There's a new LG Telecom ad that's been playing on Korean television recently. As happens all too frequently, I'm having a little trouble telling if it's hilariously clever or dumb as dirt.
Here, you watch it, and decide what you think.
In Korea, there's F-Mart and D-Mart, L-Mart and G-Mart, and the current top dog of the X-Mart retailers, E-Mart. They are all much of a muchness, and are a microcosmic case study, I suppose, of the Korean predilection (and skill, it must be said) in taking someone else's idea (in this case, a household goods retailer, K-mart (of course)), reshaping it for the Korean market, and barfing it out again, adding only the most cursory Groucho-glasses-and-nose disguise.
Recently my wife and I went to the nearby E-Mart to do some shopping, get out of the house, engage in the soothing Retail Ritual. The Retail Ritual calms me, these days, if it's in one of these huge ultramodern, brightly lit stores. Odd, for an old hippiepunk like me, who has little good to say about our marketing-driven civilization, and often.